User = the people who experience your business (like your customers or your team)

User Experience = all of the ways that they interact with your business throughout their journey of being your customer (like website, physical store, social media, google search results, etc.)

User Experience Design = It's all about making things user-friendly and enjoyable for the people who use your products or services. We use data + design thinking to focus on understanding how users interact with your stuff and finding ways to make it easier and better for them. Think of it as creating an interesting and seamless journey for your customers, across all of their points of interaction.

If you want to compete, yes.

UX is like the secret sauce that can take your business to the next level. It's not just a fancy add-on, it's a game-changer. Here's the deal: when you invest in UX, you're investing in your customers' happiness and satisfaction. By crafting intuitive, user-friendly experiences, you make it easier for people to engage with your brand, products, and services. This builds trust, loyalty, and keeps them coming back for more. So, yeah, UX is totally necessary if you want to stand out from the competition and create meaningful connections with your audience. It’s worth it!

here’s some data

Here's how UX can benefit your small business:

Happier Customers: When your customers enjoy using your products or services, they’re more likely to stick around, refer others, and come back more frequently.

Increased Engagement: By optimizing your website, app, or any other touchpoint, UX design helps you grab and hold your customers' attention. It makes it easier for them to navigate, find what they need, and take desired actions, ultimately increasing engagement and conversion rates.

Competitive Edge: Good UX sets you apart from your competitors. In a world where user expectations are high, providing a seamless and intuitive experience can be a key differentiator. It shows that you care about your customers' satisfaction and are willing to go the extra mile to meet their needs.

Cost Savings: Investing in UX upfront can save you money in the long run. By identifying and fixing usability issues early on, you prevent costly redesigns, customer dissatisfaction, and missed sales. Plus, satisfied customers are more likely to stick around, reducing customer acquisition costs.

Data-Driven Decision Making: UX design incorporates user research and data analysis, providing valuable insights into user behavior and preferences. This data helps you make informed business decisions, tailor your offerings, and optimize your marketing strategies.

In a nutshell, UX design helps you build stronger customer relationships, boost engagement, stand out from the competition, save money, and make smarter decisions. It's a win-win for your small business!

yes. If you’re a freelancer, you’re a small business owner. See above 2 questions and get ready to level up.

Good (human centered, data driven) design is hard work. Because of the time, energy, software, and skills that goes into research & design— the cost can be heavy and the industry can be confusing, which can make it inaccessible to a lot of small businesses.

On the flip side, a lot of designers have a lot of trouble finding work and when they do, they’re often underpaid for it (even if it feels the opposite to the person paying the invoice). Call us crazy, but we don’t think that 5-10k project minimums are the solution here, check out our next FAQ to see what is.

Because accessibility of good design is the whole reason we’re here!

One reason we’re able to work toward this goal is by engaging great designers to work on their dream projects, which just so happens to make them the perfect fit for your project’s dream team.

We believe in the value and magic of good design and honoring that value, so our offerings are intentionally flexible and staggered to create space for all businesses and designers, regardless of size or budget.

For example, we offer not only website design service— but also website evolution, engagement reporting, and a diy website optimization guide.

Long story short—we’ve got your back wherever you are in your journey.

Yes! Our customer coordinator Millie can’t wait to answer any questions and help discover the best solution for YOU (aka not just sell & upsell, but actually working together to find the best solution)